Google Spanked Non-Erotically.

Way back in the days of yore, I had a Google page-rank of five, based on posts, links and traffic that I'd damn well earned. Then I tried to monetize that traffic using PayPerPost.

Now, I'd tried using Google AdWords, but after a few tries and a few unexplained account cancellations that seemed to revolve around newsworthy nippleage and/or the odd f-bomb I drop to gain attention, I decided that Google AdWords were incompatible with the blog you see here. You see, I don't write in order to optimize for money and traffic. I write what I write, based on my sources. And PayPerPost is one of my better sources for ideas.

I've found that generally if people are willing to pay you to blog about something - and willing to accept an honest response (the little +/- icon) - then generally if my site qualifies given the keywords I've set up, it might just be the idea I don't have for the day.

That's why my PPP assignments tend to be sporadic. It's this blogger's way of dealing with writer's block.

Well, I was one of many people who's blogs were "spanked" by Google with a drastic, arbitrary and of course economically devastating drop in page-rank, for the sin, apparently of taking money to write particular posts. You know, as opposed for taking a salary or a sponsorship to write entire blogs.

Somehow, apparently, that's more ethical? Or perhaps it's due to the fact that such blogs tend to be entirely acceptable to Google Adwords, since they are already hewing to some form of company line or theme that makes it easy for them to assign keywords. Well, whatever - but while my content may not be all that predictable, it did earn that PR5 honestly.

And of course, Google Pagerank has been a critical number when seeking out sponsorships and putting a value on your display advertising space.

Well, Izea.com has struck back with Izea Page Rank. Here's mine.




The idea, of course, is to compete with Google and Alexa, neither of which are seemingly all that friendly to the individual, entrepreneurial blogger.

It doesn't particularly bother me about Alexa not being all that great for me. It has always favored really high-traffic sites. Google, though, is supposed to go by the ethos of "first, do no evil."

Now having said that, I have not said anything before this because it was absolutely clear why some action of this sort was probably required. Google's search engine was getting cluttered by crappy pages from crappy blogs that exist only to exploit engine traffic.

Of course, the same could be said of AdWords blogs. And it should be. You see, there's little point in buying AdWords if it's going to give you crap traffic. Well, it's hard to know what criteria went into the "spanking," other than the obvious - those of us who were spanked know that we aren't considered suitable for Google.

But just as obviously, there were definitely "civilian casualties," people who take occasional posts, for whatever reason.

And personally, I think that a well-written, contextually appropriate paid post of mine stacks up against an unpaid piece of crap by someone wanting to churn out keyword-filled entries for their AdWords blog.

Yes, Google, Yes; I KNOW there has to be a way to filter out the Make Money Fast people. I also know that it's likely to be imperfect. I'm even willing to take something of a personal hit in order to improve search results. I use the damn things too. But in point of fact, people use Google to find stuff to buy all the freaking time - and posts like mine really do add value to that end of the business.

You, Google, need to get on board, and take a look at the ethical and practical rethinking that Izea is doing over at SocialSpark. The idea kicks ass. Maybe you should, I dunno, share data or something?

Today's Posts are brought to you by...

The point I want to make.

You see, I haven't made any money for a while, and I need to, because I desperately need two video cards. Or, more accurately, that was my motivation for clicking on Pay Per Post. You may have noticed - or not - that I haven't done a paid post for some time.

Well, as I said, today I needed the money, and so I clicked onto PPP. And, not only did I find two opportunities, I found the idea I needed for today. It's an idea that's been perculating in the back of my mind, it's all about new media and new economy vs. old media and old economy and it turns out that these two paid opps precisely illustate exactly what I want to say.

And this turns out to underline an idea that I've had in the back of my mind since my days in the newspaper biz; the idea that the most powerful ads were ones that underlined the article(s) on the same page, and vice versa, that an article acually gained some degree of importance by making advertisers compete to be on the same page - whether or not that correlation was real or completely accidental. This was back in the day of knife and wax, and I still think of advertising as my first calling.

You see, I spent most of my time as a newspaperperson designing, writing and physically placing ads. Before that, I designed and placed ads in all sorts of niche media for Judges Guild, an RPG company that specialized in D12 game systems and had a small ad budget that needed to be targeted wisely.

Like most very small companies, Judges Guild lived and died on advertising coupled by word of mouth and had very, very little discretionary income to use for that advertising. Every single penny was begrudged, as it came out of the owner's food budget.

Literally.

Now, I want you to take a glance at all the ads on this site for a moment. Scroll up, scroll down, the article will still be here when you get back. All the graphical and all the text adds are placed here by someone who is taking a few pennies from their food budget in hopes it will make you click on something.

Consider the reality and implications of that. Consider the fact that in many, many cases, these people are taking the entrepreneurial course because it allows them to be creative; or even more viscerally; because it allows them to feed their family about as well as welfare would, but with some dignity and hope attached.

This is also something of an epiphiany for me, and more importantly, it's going to be an important day in terms of illustrating the new reality of web-based media and advertising. You see, it used to be commonly understood that advertising drove media. But in the new media, adverising is "cost plus" - that is to say that advertising is something that the media owner can choose and place, and their success at that relates entirely as to it's relevance.

And second, direct media buys - such as google ad-words, blogpspot, and my own choice, Project Wonderful - are completely depeneant upon the tracking of my niche.

Furthermore, - and here's a beutiful and wonderful thing about the web - I can actually sell advertising "futures." I mean, in a sense. Today's posts, for instance. As a demonstration and experiment, based on my faith in the importance of this serious articles, will carry with them a unique "Project Wonderful" button bar, targeted at SEO optimizers, newsletter engine producers and all others who specialize in marketing the stuff that creative people make.

Ultimately - speaking from practice, direct creative experience and from direct observation of the market, creative people really suck at marketing their own work. And yes, I include myself in that category. Marketing is an entirely separate skillset, so radically different that I would have to say that no creative person should even consider going without at least an informal reality check from a marketer, and vice versa. People who are just getting into flexing their marketing muscles search desperately for things worth selligng - and it's my observation that they tend to run through several painfully instructive relationships before they find the thing, the people or the ideas that mesh with their personal particular talents.

This of course implies that it would make a great deal of sense for an internet marketing agency to scoop up people who are driven to the trade, who want to market, and who need to be put together with a deserving client, so they don't have to do their time in the ghettos of MLM or affiliate marketing.

My illustration of what that would look like is in my next post, and just to underline that, I will be paid for it.

Ethics are universal and ethical transactions always pay off better and over a longer term than unethical transactions. But it's not always easy to find a ethos that expresses one's ethic in a time of extraordinarily rapid change. I've decided to return to the vary basis of life to continue my exploration of that principle; survival, happiness and long-term prosperity are all direct evidence of learning to do the right thing.